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This Week's #FF - Fashion Designer Cleo Schroeder of Primary New York



Name: Cleo Schroeder
Occupation: Fashion Designer
Who is your role model: Diane Von Furstenberg
What do you like most about your job: Experimentation and creation
Daily ritual: The only constants are green tea, sketching, WWD and Bloglovin
The most rewarding part of my job is: Wearing it all afterwards and meeting girls that love their primary pieces!
What has been your biggest strength that’s helped you succeed in your industry? I just love it! If I didn’t there’d be no way I’d have the energy to work all day and all night!


Memorable celebrity encounter/interview: I don’t see and tell!!! Living in NY and working in fashion you meet a lot. However at a party last night Georgina Chapman (Marchesa) walked by and was an absolute vision in a full ostrich feather dress! I clearly get more excited about fashions set of celebrities.
Favourite quote: Do or Don’t do. There is no try. (Yoda)
Describe your personal style: Other than my love of high heels, I’m a total tomboy! I also wear a lot of hats…
Dream vacation spot? Maldives
What is your favourite thing to take pictures of? My clothing! Seeing the collection come together each season we shoot the lookbook is just beyond.


What has been your favourite event to attend? New York Fashion week!!
Favourite Vancouver Restaurant: Every time I visit, I always go to Coast for the oysters + wild salmon.
What is your biggest indulgence? Shoes! It’s the only thing I don’t make. My newest obsession is Pierre Hardy, comfortable and chic is hard to come by.
If there was more time in the day you would: Sleep!


Favourite social network: Twitter @primary_newyork
Favourite Blog: The Glamourai /Cut blog
Where do you go for good ideas? There’s nothing better than cool-girl spotting in NYC! When style is good here, it’s REALLY good.
Last song you downloaded: Foster the People album
What are you obsessed with right now? My new super bright snakeskin clutches, (available at http://shop.primaryny.com/ ) Long back midi-skirts, color-blocking and anything sheer.

Images from the Primary New York blog.

CountDown Events loves Primary New York fashion! Thank you Cleo for being our feature this week!

P.s - We also love your snakeskin clutch collection!

This is love


We had to share these lovely images of our adorable couple by Jana Vackova.

This Week's #FF Cara McLeay of A Fashion Love Affair



Name: Cara McLeay

Occupation(s): Fashion Buyer and Style Blogger at A Fashion Love Affair
What do you like most about your job: As a fashion buyer I am able to have relationships with designers whom I admire, and love being able to buy from collections that are not yet available in the stores. This year will be my first buying trip where we will be going to Milan, Paris and London, so I know that will be a big highlight too!
Daily ritual: Morning coffee and evening dog walk
The most rewarding part of my job is: The fashion world moves quickly, and you must be determined and passionate about it to keep up. My strength is that I have the support behind me I need to succeed.


What has been your biggest strength that’s helped you succeed in your industry? The fashion world moves quickly, and you must be determined and passionate about it to keep up. My strength is that I have the support behind me I need to succeed.
Describe your personal style: I would define my personal style as laidback chic. I love classic, feminine silhouettes mixed with an effortless West-Coast feel. A girly dress paired with a military jacket, for example, or a classic pair of pointed toe pumps styled with distressed boyfriend jeans.
Dream vacation spot? I love to travel, and have been very lucky to have traveled a lot in my life…a place that I have not yet been is Indonesia, it is number one on my list right now.


What has been your favourite event to attend? In May I was lucky enough to win Harper’s Bazaar Fabulous At Every Age Contest, and flew to New York for the Celebration and Awards ceremony. The day was perfect...I (along with the four other gorgeous finalists spent the afternoon at the London Hotel relaxing and visiting while the Bumble & Bumble and Estée Lauder teams worked on our hair and make-up. We then slipped into the various outfits that were chosen for us for the evening (I wore a Prada Dress an Givenchy heels) and were whisked away to the Hearst Towers for the big event. It was amazing!
Favourite Restaurant: Chambar
Favourite social network: Twitter
Favourite Blog: There are so many! The Blogs I visit regularly include Sincerely Jules and Atlantic Pacific.

Photographs provided by Cara McLeay


Where do you go for good ideas? Pinterest, Magazines, and of course, the street!
Last song you downloaded: Gold On The Ceiling (Black Keys) Love Is Won (Lia Ices) and Helpless (Neil Young)
What are you obsessed with right now? Denim

Thank you Cara for being our #FF of the week, be sure to connect with Cara on her website at A Fashion Love Affair and be sure to follow us on twitter @CountDownEvents to view other upcoming fabulous #FF’s.

This Week's #FF Alana Parsons of Dream, Create



Name: Alana Parsons

Occupation(s): Web developer/graphic designer by day, photographer, animator, blogger at Dream, Create by night.

Who is your role model: My Parents and grandma, I have very big shoes to fill in this world!
What do you like most about your job: I love creating meaningful, beautiful, useful products, and I love doing something different every day!
Daily ritual: Chai tea, everyday!
The most rewarding part of my job is: Hearing that I’ve touched, effected or inspired someone.
What has been your biggest strength that’s helped you succeed in your industry? Hard work. Nothing I have has fallen in my lap, nothing happened by accident. Hard work will get you everywhere!
Memorable celebrity encounter/interview: I ran into Robert DeNiro at Starbucks, but I played it cool! I also walked by Scary Spice, but she literally scared me so I played it cool again.


Favourite quote: “In the depth of winter I finally learned that there was in me an invincible summer.” - Albert Camus
Describe your personal style: Desert island dapper! I sort of dress as if I live in Blue Lagoon and the clothes available are either wispy, lacey, and soft like the girl mixed with structured and menswear inspired like the boy (pre-loin cloth!)
Dream vacation spot? India.
What is your favourite thing to take pictures of? Movement. In all its beauty.
What has been your favourite event to attend? Any event that involves a fun sport, live music, and the option to escape when you need a break! I went to an event at Universal Studios where we could run around the park, eat different foods, and Maroon 5 played! That was pretty great!
Favourite Restaurant: Red O in Los Angeles, Cafe Gitane in New York, And Pagliacci’s in Victoria, B.C.

Photographs provided by Alana Parsons


What is your biggest indulgence? Wasting time! Time is the greatest luxury, so wasting it seems pretty indulgent!
If there was more time in the day you would: Create more!
Favourite social network: Twitter, instagram and Bloglovin.
Favourite Blog: Fashion Toast
Where do you go for good ideas? Old movies, photos, and fashion shows, talking to interesting people, and keeping my eyes open to the things most people take for granted.
Last song you downloaded: Days are Forgotten by Kasabian
What is the most challenging thing you have ever done? Pursuing the career I want, which can be difficult and terrifying because failure is so much harder when it’s something you are passionate about.



What are you obsessed with right now? Green goodness juice, Nike Training App, Helmut Lang clothing, and the TV show “Happy Endings!”
Any other comments/thoughts you’d like to add: (ie. new business features you are offering now) On my blog I’m premiering my “Summer Lookbook!” for 5 weeks there will be new photoshoots featuring DIY clothing and accessories, DIY instructions, behind the scenes videos and photos! I’m pretty excited!


Thank you Alana for being our #FF of the week, we’ll definitely be looking forward for the “Summer Lookbook!” on your blog. If you would like to have a look at her “Lookbook” visit her website at Dream, Create. And don’t forget to follow us on Twitter @CountDownEvents and join us on our fanpage at Facebook to view other upcoming and fabulous #FF’s and postings on all things beautiful.

This Week's #FF Makeup Artist Jessica Jean Myers


Photograph by Renee Rodenkirchen and provided by Jessica Jean Myers


Name: Jessica Jean Myers
Occupation(s): Freelance Makeup Artist & Hairstylist.
Who is your role model: Don't really have one particular person...there are several artists that I find inspiring...here's just a couple of the top of my head: Roshar, Lottie, Diana Carreiro, Greg Wencel, Johnny Lavoy, Pat McGrath, Billy B...there are like a million more these are just what popped into my head at this moment.
What do you like most about your job: Every day and week is different! There is never any monotony or boredom b/c it's always changing and I'm always working w/ different people or on different jobs. I also love that I get paid to be creative...I seriously LOVE my job and feel so lucky that I get paid to do what I do...even when dealing w/ some of the less desirable situations - early call times, picky clients etc.
Daily ritual: Wake up, check my email, make breakfast, check my email again, work out, check my email again, shower and get ready (and probably check my email a few more times...all my clients comment how quickly I respond to emails...I'm kind of obsessive actually)
The most rewarding part of my job is: Seeing my name in print in a magazine editorial or having a bride or client tell me they have never felt as beautiful as they did when I did their makeup & hair. I LOVE when my clients send me pics of their wedding days and seeing how I was a small part of that beautiful and happy day.

Photograph by Adamo de Pax and provided by Jessica Jean Myers


What has been your biggest strength that’s helped you succeed in your industry? My ability to adapt and not give up. It's a really tough industry and there's a lot of competition so it's really important to network, work hard and to never stop growing as an artist. Also the fact that I consider myself a business owner first and an artist second. I'm very savvy and on top of things when it comes to money, budgeting, promoting my own work and understanding I'm my own brand which is different from a lot of artists. You can be the best artist there is but if you don't know how to get your work and name out there it means nothing.
Memorable celebrity encounter/interview: I really haven't worked w/ any huge celebs yet in my career so to speak but I once had George Clooney stand right behind my table at The Four Seasons during TIFF does that count lol
Favourite quote: If your dreams don't scare you they're not big enough!
Describe your personal style: Depends on my mood and the event but I do like classic silhouettes and red lipstick - so I guess Clean and Classic w/ a Punch. I do wear a lot of black but I just say that's a Makeup Artist thing ;) I really enjoy the ritual of getting ready and dressed up for a nice night on the town...in general I feel ppl dress too casual for a lot of things these days whether it be a play, a date or a nice dinner on the town.
Dream vacation spot? Anywhere I haven't been before! Not much to lie on a beach for a week I like to do things and explore on trips...really want to explore more of Europe as I've only been there the once thus far.
What is your favourite thing to take pictures of? Love taking behind the scenes pictures when I'm on set for an editorial or photo shoot
What has been your favourite event to attend? Love any parties or events connected w/ TIFF such great energy in the city and ppl during that time.

Photograph by Troy Moth and provided by Jessica Jean Myers


Favourite Restaurant: Hmmm just one? A few of my favs right now are Acadia, Lee, Buca, Hibiscus...any sushi place
What is your biggest indulgence? Definitely good food and wine...plus I LOVE dessert
If there was more time in the day you would: Try and book more work, take more walks and relax, spend more time w/ friends
Favourite social network: Facebook
Favourite Blog: Besides my own ;) hmmm....I read Post Secret EVERY Sunday
Where do you go for good ideas? Magazines, Runway, Films, Pinterest, Just out and about in the city
Last song you downloaded: Dance Again - Jennifer Lopez Feat. Pitbull (good workout song)
What is the most challenging thing you have ever done? Give up my life in Toronto and move to Shanghai for work as a Makeup/Hair Artist then come back to Toronto and restart my life here.

Photograph by Renee Rodenkirchen and provided by Jessica Jean Myers

Photograph provided by Jessica Jean Myers


What are you obsessed with right now? Summer Dresses....it's a serious addiction I buy WAY to many! ohhh and Pinterest lol!
Any other comments/thoughts you’d like to add: (ie. new business features you are offering now)
Is there anyone you follow that you would recommend who is an industry leader in the events/media that we can feature for our next blog? Here are my other websites: JessicaJeanMyers.com, WeddingMakeupToronto.com, and JessicaJeanMyers.blogspot.com Always interested in doing more commercial and editorial work and networking w/ new photographers, stylist, editors or anyone in the industry in my area.


Thank you Jessica for being our #FF of the week. Be sure to follow Jessica on her Twitter account @JessicaJeanMyers and us @CountDownEvents to view other upcoming and fabulous Friday Follows, happy #FF.
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